When Anheuser-Busch introduced the Michelob brand in 1896. Adolphus Busch insisted that this “connoisseur’s” beer be served only in establishments that could guarantee its quality and flavor. To ensure this, Adolphus established The Michelob Tavern in downtown St. Louis. More than just a gathering place for the public, The Michelob also served as a “beer school,” where owners and employees of other restaurants, clubs and taverns could learn how to draft, handle and serve the unpasteurized Michelob beer. Aldophus was known to personally conduct some of the training sessions to assure that each individual understood the proper techniques for handling what he called “the finest beer of earth.” Today, this one-of-a-kind operation is remembered with a unique ceramic relief stein from Anheuser-Busch. Designed by artist Jim Wainwright the stein showcases a vintage image of the famous tavern, surrounded by borders of hopes and barely in deep ceramic relief. An early Michelob logo adorns the back of the steins. The pewter lid features a raised ceramic inlay with the world “The Michelob” hand-lettered on top, and the pewter thumbrest features an A&Eagle logo. The edition is limited up to only 3500 individually numbered pieces. 10 1/4” tall. Made by Tradex GmbH of China. Gift boxed.